Privacy and cookies

This website belongs to Northgate Motors Ltd, 112 Conway Street, Birkenhead, CH41 6AY. We are the controller of the personal data you give us here. Questions? Email richard.hale@northgate.example.

What we collect and why

When you send an enquiry, book a test drive, or ask about a part-exchange or finance, we collect what you type in: your name, email, phone number, your message, and any details of your own car. We use it to answer you and to arrange the sale (our lawful basis is steps at your request before entering into a contract). If you ticked the box for offers and news, we also email you about cars and offers until you tell us to stop (consent).

If you ask about finance, we pass your details to the lenders we work with only once you’ve asked us to apply for you. They will tell you how they use them.

Who handles it for us

Our dealer management system, Motoflo (Hepworth Digital Ltd trading as Motoflo), stores and processes it for us, on servers in the EU (Germany), under a contract. It never sells it or uses it for its own marketing.

How long we keep it

Enquiries that don’t lead to a sale are kept for up to 2 years. If you buy a car, we keep the sale records for 6 years after the end of the tax year, as the law requires.

Your rights

You can ask for a copy of your data, ask us to correct or delete it, object to how we use it, or withdraw consent for marketing at any time. Contact us using the details on our contact page. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Cookies

This website doesn’t use cookies for tracking or advertising, and there’s no analytics. If you save or compare cars, the list is kept in your own browser’s storage so the page can show it; it’s never sent to us. If you opened a preview link, a single cookie remembers that for up to a day.

Images from Autotrader

Where we advertise cars on Autotrader, some photos here may be loaded directly from Autotrader’s image servers, so your browser connects to Autotrader, which sees your IP address when it loads those pictures. Your browser doesn’t tell Autotrader which page you were on.